Every big project deserves a communications strategy that includes details like:

  1. A community relations plan that reaches out to the people who are going to be effected by your work. That may include neighbours living near the project or people half way around the world who may benefit or be disadvantaged by the project.
  2. Integrated government relations that takes into account that several layers of government may need to be consulted and kept informed daily. While a politician may lend his support today, if the community rises up against the project he may have to rethink his support especially if it’s an election year.
  3. A communications and media relations policy that promises to be open and available to the public and media no matter what the time of day, in a 24-7 news world.

MORE: Over the years we’ve sat at a few boardroom tables to develop strategic communications plans for projects big and small.

 

Be sincere; be brief; be seated.

Franklin Delano Roosevelt

We are launching a big project, how do we communicate it?
Strong projects need C.A.P.C.

We’ve noticed over the years that major projects – like infrastructure projects - that finish on time and on budget have these common characteristics:
Champion: an excellent leader who cares deeply about the project and can talk about it clearly.
Assets: like secured land, investors, smart staff.
Partners: other organizations, businesses or governments that publicly support the project.
Communications: a communications strategy led by a strong communicator.

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